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To design SKYdeals, we leveraged our +19 years of experience in digital solutions for retailers and airline companies. Our ambition is to become the world’s largest in-flight shoppertainment provider within 3-4 years. SKYdeals.shop is the first market place dedicated to passengers connected via inboard wifi. This new website will allow brands and services to target in a very fine way (in connection with the PNR file) the travelers currently in flight and to push them preferential offers such as private sales. A brand could target all the women traveling now in Business Class from Asia to Europe and push them the new summer collection. Or a Kite Surf teacher could target all the flights Landing at Punta Cana Airports in the next 48 hours and send a last minute offer to their passengers. SKYdeals offers a high perspective of new revenues for Airlines.