DESCRIPTION
A combination of a GIF and a Vine, a Coub is a looped video of up to ten seconds. Founded by brothers Igor and Anton Gladkoborodov and Mikhail Tabunov, Coub claims 500 million views each month, from 50 million unique users. With $3.5m (£2.2m) in funding under their belt, the founders have expanded to offices in Moscow and New York.