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One sound won’t fit all Mimi is a scientific and data driven experience that will allow you to test your ears, protect them, and change music in a way that suits only your ears. Why is this necessary? Because one sound won’t fit all. Ears are not perfect. As with every part of our body, your hearing gets worse over time. All audio is created the same and today’s music is not optimized for you. Therefore you won’t be able to enjoy its full potential. Until now it has been impossible to personalize music to every individual listener. With a major part of society experiencing some form of hearing loss, we decided it’s a problem we can ignore no longer.